On 13 May 2019, the band announced their philanthropic brand, Friends of Friends, with the release of a limited edition clothing range.  All profits from that first initiative were donated to Safe Place for Youth, a project of Community Partners that focuses on helping and empowering homeless youth.  On 29 May 2019, the first-ever Friends of Friends show was held in Venice, California and featured 5 Seconds of Summer with All Time Low, Watt Zeppelin, Sierra Deaton, and various other artists. The proceeds from the event were also donated to the Safe Place for Youth project. On 26 June 2019, Friends of Friends released another limited edition clothing range with the announcement of their second benefit concert in Sydney, Australia. 5 Seconds of Summer, Amy Shark, Genesis Owusu, The Modern Glitch and other artists performed on 3 July 2019.  All proceeds from the show and the clothing range were donated to Blacktown Youth Services Association, an organization that works to inspire young people to positively impact their community.